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M. A. Strategic Communication: Practical application

Find practical articles

Pre-research questions:

  • How have companies recovered from a brand disaster? 
     
  • What marketing strategies can be deployed?
     
  • What have other companies with public relations nightmares done to rebuild or change branding?
     
  • How is social media fallout addressed?
     
  • Have any articles about other public relations or marketing disasters (video gone viral or trending info) been published?
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