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Media Planning & Sales (20-321): Company & target

Company snapshot

Trader Joe's is a privately-held company (which means they aren't legally required to file a quarterly report with the U.S. Securities & Exchange Commission) but there is limited info available through LexisNexis Business:

Target examples

Millennials Weigh in on What Makes Food Brands Authentic

[ millennials ]
full infographic: authenticity

Who are these shoppers?

"This was a national study, with participants in every region of the U.S. living in a mix of urban, suburban, and rural residential areas. We only spoke to millennials, those 18 to 35 years of age, with an even spread across the age group.

Participants closely reflect census demographic percentage breakdown for ethnicity, and gender is split 60% female, 40% male. Participants belong to a variety of household compositions, including living alone, with parents, with roommates, with a partner/spouse, and with a partner/spouse plus a child. The education level of participants is proportional to averages for this age group." 

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