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Principles of Public Relations (29-360): Home

What's in this guide?


  • media about textbook categories

Current events

  • search term ideas to locate an event for your assignment
  • find magazines and news articles related to event
  • search examples


  • Select one of the theories described to apply to the current event

Journal articles

  • Locate Communication journal articles that apply theory
  • Review search example


  • magazine, newspaper, and journal citation examples
  • video about formatting the reference list

Ask a Librarian

  • Ask for research help at the Library Services Desk, using chat, email, phone
  • Email any one of the librarians for a research appointment tailored to your paper/project

Research assignment

[ public relations mechanisms ]
CCO Public Domain

Use this guide to locate a current event and apply a communication/media theory to providing public relations support for client.

Please ask for more assistance if you need help finding journal articles.


Carolyn Johnson's picture
Carolyn Johnson
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Northwest Missouri State University
B.D. Owens Library
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