Research Guides: Introduction to Advertising (20-230): Consumer insight

Databases

MRI-Simmons This link opens in a new window
(5 CONCURRENT USER LIMIT) MRI-Simmons combines the two largest and most respected consumer survey companies in the US (MRI and Simmons Research). With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior.

Statista This link opens in a new window
With statistics, studies and reports from over 18,000 sources, it’s important that you can keep track. Whether you’re looking for data from businesses, government departments, market research concerns or associations, our source database ensures that you’ll find what you’re looking for quickly and easily. At Statista, we guarantee transparency and adherence to academic standards; this is why we disclose all of our sources. [ How to search ]

(vaping or electronic cigarettes or e-cigarettes)

Social Explorer This link opens in a new window
Social Explorer Profiles helps you find socio-economic facts about your target market. Search by zip code, county, or state.

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