MAGAZINES | JOURNALS | NEWSPAPERS | |
Advertising | popular products | few advertisements | popular products |
Audience | general public | academics, students | general public |
Author | staff or popular writer | academic researcher/writer | journalist |
Content | general information | research findings & ideas | news & information |
Frequency | weekly or monthly | (BI)monthly or quarterly | daily or weekly |
Length | short | long | short |
Reading Level | high school or lower | undergraduate to graduate | high school or lower |
References | none or minimal | fully documented | none or minimal |
Title Words | magazine, weekly | journal, report, quarterly | herald, register, tribune |
EXAMPLES: | Cosmopolitan National Geographic Time People Weekly |
Journal of Economic Issues Presidential Studies Quarterly Technology Review |
New York Times Kansas City Star St. Louis Post Dispatch |
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TRADE PUBLICATION | PEER-REVIEWED (REFEREED) | |
Advertising | trade products | few advertisements |
Audience | professionals | academics, students |
Author | expert in the field or occupation | academic researcher/writer |
Content | targeted to career audience | evaluated by peers prior to publication |
Reading Level | high school to college | undergraduate to graduate |
References | some, not consistent | fully documented |
EXAMPLES: | Progressive Grocer ABA Banking Journal |
Journal of the American Medical Assoc. Journal of American History |
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