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Social Media Strategies (20-333)

Group Projects

Group Project 1: Social Media Situation Analysis (15 points)

In a small team, you will collect examples representing the social media presence from a healthcare business or organization based on the group decision. Then, your group will write an analysis of how the organization appeals to a particular demographic, as well as what are the advantages and disadvantages of its current social media image.

Group Project 2: Content and Strategy Report (15 points)

Your team will develop content for an original campaign for the selected healthcare business brand with an accompanying report detailing the rationale. The report should be detailed and highly polished. It will be graded for evidence of critical thinking, problem solving, and the integration of ideas from your investigation. Strategic decisions should be clearly identified and substantiated by research and reasoning. The group grade will be based on the totality of the campaign. Relevant questions: Does the strategy make sense? Are there innovative and creative ideas present?

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