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Social Media Strategies (20-333)

Journals and magazines

[ Business Source Complete search example

Other suggestions:

  • Branding (Marketing)
  • Brand image 
  • Consumer attitudes 
  • Social media in medicine
  • Online social networks

Organizations:

  • health care providers
  • medical home networks
  • public health agencies

Healthcare industry:

  • medical care
  • health facilities

Healthcare sectors: 

  • Health insurance
  • Healthcare marketing
  • Pharmaceuticals
  • Healthcare tech (electronic health records, telehealth)
  • Health administration

Demographic search terms:

  • young adults
  • older people
  • middle age
  • generation x, generation z, baby boomers, etc.
  • LGBTQ+ people
  • socioeconomic status
  • gender
  • gender differences

News reporting - social media campaigns

[ Nexis Uni search ]

[ search for "social media" AND (hospitals OR "health care facilities") ]

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