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Global Marketing Management (55-636)

Develop a Global Marketing Plan for an actual MNC that may be based in any country to launch a product for a specific customer segment or segments in a foreign country (non-U.S. country).

What's in this guide?

Company & Industry Information

  • Links and tips for searching library databases for specific company and industry information and data.

Country information

  • Steps to finding information about specific regions and countries.
  • Including Country & Risk Reports, Country Profiles, Analyst Insights, and more.

SWOT Analysis

  • Tips for finding SWOT analyses for specific companies.

PEST(LE) analysis

  • Information about what is included in a PEST(EL) analysis including a video and graphic.


  • Examples of references and in text citations using APA style
  • Specific examples for various company documents like SWOT analyses, Market Research Reports, SEC Filings, and more.

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  • Schedule a 15-30 minute appointment related to your research or citations
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