*PUBLIC RELATIONS RESEARCH*

As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. The book gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications.Incorporate the new rules that will keep you ahead of the digital marketing curve. Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you. Gain valuable insights through compelling case studies and real-world examples.

In You Need PR, the author presents the key principles and practices behind good PR, showing you how to: establish your brand, including how to humanize interactions to yield a loyal following; build your press materials to develop the best possible story; formulate a strategy to launch your PR initiatives; and deliver on the media interview and follow up appropriately. A practical guidebook and powerful tool for any entrepreneur or small business owner,

PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles.

Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. The author focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces.

Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments.