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*MARKETING RESEARCH*

Find an article, book,/eBook, video, citing example, or get research help from a librarian with an assignment.

Resources

Articles

  • Best bet databases for marketing articles
  • Identifying academic/scholarly articles
  • Identifying peer reviewed articles

Demographic/Census Information

  • Marketline
  • Business Source Complete
  • Statista

Country & Industry Information

  • Marketline
  • Business Source Complete
  • Statista
  • Nexis Uni
  • Other databases

Annotated bibliography

  • Samples
  • How to prepare an annotated bibliography
  • Why and How

Literature review

  • Why and how
  • How to write a literature review - link to the process
  • How to write a literature review [video]

Books/eBooks

  • Search for books
  • EBSCOhost eBooks
  • Browse books on the shelf with Dewey call number

Library streaming videos

  • Films on Demand
  • Kanopy
  • Residential Life Cinema
  • Swank Motion Pictures - Academic Access Only

Citing

  • APA style citations
    • Business citations
      • Market Research Reports
      • SWOT Analysis
      • Online Industry Profiles

Off-campus access

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