MBA Library Resources

Company & Industry Information

• This guides provides recommended databases for company and industry information
  • Company information includes:
  • Leaders of the company
  • CEO effectiveness, why/why not
  • Composition of Board of Directors and why composition is viable
  • If employees in company are open to change, why or why not
  • Organizational structure
  • Company’s performance in at least the last 3 years and how has the major strategic issues impacted performances
  • Major products/services offered and how established the products/services are
  • Company’s stance on integrity
  • How company is perceived in industry and by their customers
  • Industry information includes:
  • Size
  • Major players
  • Major trends
  • Strategic issues
  • Challenges facing industry
  • Significant trends and urgency to change faced by industry

SWOT analysis

• Tips for finding SWOT analyses for specific companies.

Articles

• Lists recommended databases with tips for searching each.

Country Information

• Steps to finding information about specific regions and countries.
• Including Country & Risk Reports, Country Profiles, Analyst Insights, and more.

PEST(EL) analysis

• Information about what is included in a PEST(EL) analysis including a video and graphic.

Videos

• Lists available databases provided by the library.

eBooks

• eBooks for emailing chapters or downloading

Citing

• How to cite information from Marketline, Business Source Premier, Statista, and Nexis Uni
• Other APA Style examples

Off-campus access

• Get answers on how to access the library's electronic resources
• Find troubleshooting tips

Ask a Librarian

• Ask for research assistance using chat, email, phone