“Press agentry. One-way (information) dissemination focusing on publicity for persuasion/attention.
Public information. One-way (information) dissemination providing information.
Two-way asymmetrical. Two-way (research), which is imbalanced in favor of persuading publics to support the organizations’ interests.
Two-way symmetrical. Two-way (research), which is more balanced in terms of creating mutual understanding; moving equilibrium.”
Bowen, S. A., Martin, T. R., & Rawlins, B. (2012). An overview of the public relations function. Business Expert Press.