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Global Marketing Management (55-636)

Develop a Global Marketing Plan for an actual MNC that may be based in any country to launch a product for a specific customer segment or segments in a foreign country (non-U.S. country).

Geographical information

Marketline This link opens in a new window
Intelligence reports and analysis for companies, industries, countries, and cities. Includes analytics, real-time news, analyst opinion, and information on financial deals. [ How to search ]
Video tutorial

Choose Geographies

Select a region by
- Clicking options along the top
- Clicking an area on the map that has a dot

Narrow Region to Country by clicking on the Geography filter on the left and then clicking the triangle by the region to see countries.

Refine results to an Industry sector
- Choosing a Sector
- Choose geography and click the arrow to narrow from region to a specific country or countries.

Click Content type to narrow types of Analyses
- Under Analysis type choose from several options including (scroll to see all options):
  - Country Chartbooks
  - City Chartbooks
  - Country & Risk Report
  - Country Profile

Within Business Source Complete, Click Country report.
Choose the Continent you are looking for (ex. North America).
Choose the Country you are looking for (ex. United State of America).
It will create Search Term with (PT Country Report) AND (TI "United States")

Click view all results if you want more resources.

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