- Text/communication is broken down into coded categories for analysis.
McLeod, A. N., McKee, V., Woodall, S., McKee, B., & Rumble, J. (2018). Why websites work: An examination of interdisciplinary agricultural center websites. Journal of Applied Communications, 102(4), 1–14. https://doi.org/10.4148/1051-0834.2220
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