Company & Industry Information
- This guides provides recommended databases for company and industry information
- Company information includes:
- Leaders of the company
- CEO effectiveness, why/why not
- Composition of Board of Directors and why composition is viable
- If employees in company are open to change, why or why not
- Organizational structure
- Company’s performance in at least the last 3 years and how has the major strategic issues impacted performances
- Major products/services offered and how established the products/services are
- Company’s stance on integrity
- How company is perceived in industry and by their customers
- Industry information includes:
- Size
- Major players
- Major trends
- Strategic issues
- Challenges facing industry
- Significant trends and urgency to change faced by industry
eBooks
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Citing
- How to cite information from Marketline, Business Source Premier, Statista, and Nexis Uni
- Other APA Style examples
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