Company & Industry Information
- This guides provides recommended databases for company and industry information
- Company information includes:
- Leaders of the company
- CEO effectiveness, why/why not
- Composition of Board of Directors and why composition is viable
- If employees in company are open to change, why or why not
- Organizational structure
- Company’s performance in at least the last 3 years and how has the major strategic issues impacted performances
- Major products/services offered and how established the products/services are
- Company’s stance on integrity
- How company is perceived in industry and by their customers
- Industry information includes:
- Size
- Major players
- Major trends
- Strategic issues
- Challenges facing industry
- Significant trends and urgency to change faced by industry
SWOT analysis
- Tips for finding SWOT analyses for specific companies.
Articles
- Lists recommended databases with tips for searching each.
Country Information
- Steps to finding information about specific regions and countries.
- Including Country & Risk Reports, Country Profiles, Analyst Insights, and more.
PEST(EL) analysis
- Information about what is included in a PEST(EL) analysis including a video and graphic.
Videos
- Lists available databases provided by the library.
eBooks
- eBooks for emailing chapters or downloading
Citing
- How to cite information from Marketline, Business Source Premier, Statista, and Nexis Uni
- Other APA Style examples
Off-campus access
- Get answers on how to access the library's electronic resources
- Find troubleshooting tips
Ask a Librarian
- Ask for research assistance using chat, email, phone