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Company & Industry Information

  • This guides provides recommended databases for company and industry information
    • Company information includes:
    • Leaders of the company
    • CEO effectiveness, why/why not
    • Composition of Board of Directors and why composition is viable
    • If employees in company are open to change, why or why not
    • Organizational structure
    • Company’s performance in at least the last 3 years and how has the major strategic issues impacted performances
    • Major products/services offered and how established the products/services are
    • Company’s stance on integrity
    • How company is perceived in industry and by their customers
    • Industry information includes:
    • Size
    • Major players
    • Major trends
    • Strategic issues
    • Challenges facing industry
    • Significant trends and urgency to change faced by industry

SWOT analysis

  • Tips for finding SWOT analyses for specific companies.


  • Lists recommended databases with tips for searching each.

Country Information

  • Steps to finding information about specific regions and countries.
  • Including Country & Risk Reports, Country Profiles, Analyst Insights, and more.

PEST(EL) analysis

  • Information about what is included in a PEST(EL) analysis including a video and graphic.


  • Lists available databases provided by the library.


  • eBooks for emailing chapters or downloading


  • How to cite information from Marketline, Business Source Premier, Statista, and Nexis Uni
  • Other APA Style examples

Off-campus access

  • Get answers on how to access the library's electronic resources
  • Find troubleshooting tips

Ask a Librarian

  • Ask for research assistance using chat, email, phone
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